Dubai, 30 September 2024

United Diesel, a member of Al Rostamani Group founded by Abdulla Hassan Al Rostamani in the early 1950s, has officially launched CHL, a global leader in material handling equipment, to serve the growing needs of the UAE’s warehousing, logistics, and construction sectors.

CHL is a new-generation brand under China’s Anhui Heli Forklift Group Corporation, offering a robust line-up of forklifts, pallet jacks, reach stackers, and specialised lifting equipment. The range includes internal-combustion forklifts, lithium-ion and lead-acid battery variants, and heavy-duty solutions tailored for demanding industrial use.

United Diesel conducted a soft market introduction of CHL in late 2024, targeting fleet operators and industrial rental companies. The positive response and strong product performance paved the way for a full-scale launch in 2025.

This partnership reflects United Diesel’s strategy to become a one-stop provider of industrial mobility and equipment solutions.

David Sawiras, General Manager, United Diesel, said:
“CHL gives us a credible, high-performance material handling portfolio that addresses a core gap in the UAE’s industrial operations. We are proud to introduce a globally trusted brand that brings together reliability, value, and operational excellence.”

With UAE demand for integrated logistics and warehousing solutions accelerating, United Diesel’s introduction of CHL enhances its ability to serve clients across ports, logistics hubs, construction zones, and heavy industrial environments.